Bitter Gourd (Karela / Kakara Kaya / Pavakkai), scientifically known as Momordica charantia, is a unique fresh vegetable characterized by its elongated shape, pointed ends, and distinctively warty, ridged green skin. Renowned for its bitter taste, this vegetable is highly prized in various cuisines as well as for its potent medicinal qualities, especially its ability to help regulate blood sugar levels. Available in two primary varieties—the small Indian type with shorter, spikier ridges and the long Chinese type with smoother ridges—Bitter Gourd ranges in size from 10 to 25 cm in length, 2 to 4 cm in diameter, and weighs between 100 to 300 grams per piece. Its bright to dark green exterior contrasts with pale green to off-white flesh containing watery pulp and white seeds. Rich in essential nutrients including Vitamins C, A, B1, B2, B3, iron, potassium, calcium, magnesium, and dietary fiber, this vegetable supports overall health and low-calorie diets. For optimal freshness, Bitter Gourd should be stored at 10–12°C in ventilated dry conditions, with a shelf life of up to 10 days. Packaging is customizable with options such as corrugated boxes, plastic crates, or mesh/net bags, typically in 5 kg or 10 kg packs, catering to bulk buyers and businesses handling fresh produce. Proper handling to avoid excess moisture and segregation from ethylene-sensitive fruits ensures its quality preservation during transit and storage.

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