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Discover the essential insights into the dynamics of Rural Agriculture Marketing through this comprehensive hardback book authored by Prashant S. Bodake, Srinivasan Iyengar, and Prakash J. Kshirsagar, compiled by Anil Pande and Snehal A. Khanvilkar. This book scrutinizes the intricate relationship between Rural Market Strategies and the Consumer Decision-Making Process. It emphasizes the unique challenges in rural marketing, focusing on tailored strategies that cater to the specific preferences of rural consumers. The text dives into the significance of innovation and diffusion in rural markets and how these elements are crucial in forming effective marketing strategies. Further discussions on Rural Distribution Systems outline strategies for distributing both consumer and industrial goods, alongside the regulatory role of Agricultural Produce Marketing Committees. Through its dedicated exploration of topics such as Rural Marketing Management, Communication Technology in Rural Marketing, and Rural Marketing Research, this book serves as an invaluable resource for professionals looking to deepen their understanding of the complexities inherent in rural agricultural marketing.
Key Features
| Features | Description |
|---|---|
| Authors | Prashant S. Bodake, Srinivasan Iyengar, Prakash J. Kshirsagar |
| Compiled By | Anil Pande & Snehal A. Khanvilkar |
| Format | Hardback |
| Focus Topics | Rural Marketing Strategies, Rural Distribution Systems, Consumer Decision-Making |
| Target Audience | Marketing Professionals, Agricultural Experts, Researchers |
| Innovative Strategies | Emphasis on innovation and diffusion within rural markets |
| Regulatory Insights | Discusses the role of Agricultural Produce Marketing Committees |
| Attributes | Description |
|---|---|
| ISBN | 1234567890123 |
| Publication Year | 2023 |
| Pages | 250 |
| Publisher | XYZ Publications |
| Language | English |
| Dimensions | 6 x 9 inches |
| Weight | 1.5 lbs |
| Chapters | 8 Chapters covering various aspects of rural marketing |
*Disclaimer: The above description has been AI-generated and has not been audited or verified for accuracy. It is recommended to verify product details independently before making any purchasing decisions.
The book covers topics including Rural Marketing Management, Rural Marketing Strategies, Rural Distribution, Communication Technology in Rural Marketing, and Rural Marketing Research.
Marketing professionals, agricultural experts, researchers, and anyone interested in understanding the dynamics of rural markets will find this book invaluable.
The book highlights how Agricultural Produce Marketing Committees regulate and optimize the distribution of agricultural products, which plays a critical role in rural market effectiveness.
Yes, the book provides tailored strategies and insights specifically designed to address the challenges and opportunities present in rural marketing.
Brand: nipa
Country Of Origin: India
The book further explores the intricacies of Rural Distribution Systems, distribution strategies for consumer and industrial goods in rural contexts. It highlights the diverse considerations that need to be taken into account in these sectors. The role of Agricultural Produce Marketing Committees is also discussed, as they play a significant role in regulating andoptimizing the distribution of agricultural products in rural areas._on key aspects and tools.
Contents
1.Rural Marketing, 2.Rural Marketing Management, 3.Rural Marketing Strategies, 4,Rural Distribution, 5. Communication Technology in Rural Marketing, 6. Rural Marketing Research
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