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Pusa 1401 White Sella Basmati Rice

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Pusa 1401 White Sella Basmati Rice is a premium parboiled (white sella) rice variety known for its extra-long grains measuring between 7.9 mm and 8.1 mm. This rice variety exhibits a creamy white color due to its unique parboiling process that uses advanced steaming technology to retain essential nutrients while enhancing grain firmness. With a maximum moisture content of 14%, the rice guarantees freshness and a shelf-stable product. The broken grains content is strictly controlled at a maximum of 1%, ensuring high-quality whole grains with no damaged or discolored grains. Purity customization ranges between 95% and 100%, making it ideal for bulk buyers seeking consistency in quality for export or wholesale distribution. Packaging options are highly versatile, available in sizes from 1 kg up to 50 kg, with a selection of PP, BOPP, non-woven, and jute bags, including private labeling for brand differentiation. This rice offers excellent cooking qualities such as a non-sticky texture, fluffiness, and elongation, making it highly favored in Middle Eastern, African, and Asian markets. Positioned as a cost-effective alternative to the renowned 1121 Basmati rice, Pusa 1401 White Sella caters to exporters and foodservice industries demanding long grain basmati rice with superior appearance and nutritional retention.

Key Features

Features Description
Rice Type Parboiled White Sella Basmati
Grain Length 7.9 mm – 8.1 mm
Grain Color Creamy White
Moisture Content Maximum 14%
Broken Grains Maximum 1%
Damage/Discolored Grains None
Purity Level 95% to 100% (customizable)
Packaging Options 1 kg to 50 kg in PP, BOPP, non-woven, jute bags with private labeling
Processing Technology Advanced steaming and parboiling
Market Preference Popular in Middle Eastern, African, and Asian markets
Usage Suitable for exporters, bulk buyers, and foodservice industries
Attributes Description
Type Parboiled (White Sella) Basmati Rice
Grain Length 7.9 mm – 8.1 mm
Color Creamy White
Moisture Max 14%
Broken Grain Percentage Max 1%
Damage/Discolor Grains Nil
Purity 95% - 100% (Customizable)
Packaging Available in 1kg to 50kg PP, BOPP, non-woven, jute bags with private labeling
Cleaning 100% Sortex Cleaned
Crop Latest Crop
Texture After Cooking Non-sticky, fluffy
Preferred Export Markets Middle East, Africa, Asia
Alternative to 1121 Basmati Rice (cost-effective substitute)

*Disclaimer: The above description has been AI-generated and has not been audited or verified for accuracy. It is recommended to verify product details independently before making any purchasing decisions.

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Pusa 1401 White Sella Basmati Rice is distinguished by its extra-long grains (7.9-8.1 mm), minimal broken grain percentage (max 1%), complete absence of discolored/damaged grains, and creamy white appearance due to advanced parboiling techniques which preserve grain firmness and nutritional content.

The advanced steaming and parboiling process partially gelatinizes starch in the grain, which helps retain nutrients and enhances cooking qualities by making the rice less sticky, fluffier, and better at retaining grain shape after cooking.

Packaging ranges from small 1 kg bags to large 50 kg bags with materials including polypropylene (PP), BOPP, non-woven fabrics, and jute, with the option for private labeling to align with brand requirements.

This rice variety is widely preferred in Middle Eastern, African, and Asian markets because of its appearance, consistent quality, and non-sticky texture making it ideal for diverse culinary applications.

Yes, purity can be customized between 95% to 100% depending on buyer specifications, allowing exporters to meet different market standards.

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Country Of Origin: India

Product Name:- Pusa 1401 White Sella Basmati Rice

Type:- Parboiled (White Sella) Basmati Rice

Grain Length:- 7.9 mm – 8.1 mm 

Color:- Creamy white (parboiled white sella)

Moisture Content:- Max 14%

Broken Grains:- Max 1%

Damage/Discolor Grains:- Nill

Purity:- 95% to 100% (customizable)

Packaging:- Available in 1kg to 50kg PP, BOPP, non-woven, and jute bags with private labeling.

Sortex:- 100%cleaned

Crop:-   The Latest Crop 

Pusa 1401 White Sella Basmati Rice is a premium parboiled rice variety featuring extra-long grains (7.9 – 8.1 mm), creamy white appearance, and excellent cooking characteristics. Processed under advanced steaming and parboiling technology, this rice retains its shape and nutrition, offering a perfect balance of appearance and taste.


Popular among exporters and bulk buyers, Pusa 1401 White Sella is widely used in Middle Eastern, African, and Asian markets due to its attractive grain structure, consistency in quality, and non-sticky texture after cooking. It’s a cost-effective alternative to 1121 with similar grain performance.





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Pusa 1401 White Sella Basmati Rice

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Creamy White Sella Rice

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Pusa 1401 White Sella Basmati Rice

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Sahibzada Ajit Singh Nagar , India

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