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Agricultural Marketing Management (Hardback, Lakshmi Dhar Hatai)

Name: Agricultural Marketing Management (Hardback, Lakshmi Dhar Hatai)
Brand: nipa
SKU: 8439369
Price: 108 USD
Availability: InStock

Sold by nipa genx electronic resources & solutions · Service Provider , Manufacturer, Professional Services, Brand Owner, Distributor, Exporter, Importer, Wholesaler, Startup · North Delhi, Delhi, India

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nipa genx electronic resources & solutions

Service Provider , Manufacturer, Professional Services, Brand Owner, Distributor, Exporter, Importer, Wholesaler, Startup · North Delhi, Delhi, India

We at NIPA when look back at the journey that started 47 years ago, we feel humbled. Sh Shree Pal Jain, the Founder, started the ﬁrm with just one room, one table and a set of chairs; with his sheer dedication, hard work, commitment and to develop everlasting relationships, throughout these nearly ﬁve decades have developed a customer centric and value-based company.

Registered address: North West Delhi, India. Industry: Publishing, Printing & Stationery > Publishers & Distributors.

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Established

2017

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1–10

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07AAFCN8621E1ZJ

IEC code

AAFCN8621E

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Global markets

GlobalLinker Member Since

Nov 2024

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Overview

Agricultural marketing management involves the coordination of various activities within an agricultural enterprise to achieve higher productivity in marketing operations by making optimal use of available resources. This book provides a comprehensive overview of the subject matter, divided into twelve chapters that cover all relevant topics in a logical sequence, using simple and lucid language with an emphasis on basic concepts. The book contents aim to impart essential knowledge about marketing, agricultural marketing, marketing management, marketing research, marketing channels, buyer behavior, demand and sales forecasting, pricing policies, product planning, sales promotion techniques, and entrepreneurship. This information is useful for establishing a business enterprise, improving market infrastructure, direct and group marketing, setting up modern marketing and processing units, and enhancing the overall efficiency of the agricultural marketing system.

Product Description

The book contents aim to impart essential knowledge about marketing, agricultural marketing, marketing management, marketing research, marketing channels, buyer behavior, demand and sales forecasting, pricing policies, product planning, sales promotion techniques, and entrepreneurship. This information is useful for establishing a business enterprise, improving market infrastructure, direct and group marketing, setting up modern marketing and processing units, and enhancing the overall efficiency of the agricultural marketing system.

This book is a valuable resource for students, academicians, policy-makers, administrators, economists, researchers, and managerial personnel who are interested in developing policies and programs to improve stakeholder knowledge and managerial skills in the agricultural marketing sector.

Content

1. Market, Marketing and Agricultural Marketing 2. Marketing Strategy, Marketing Mix and Marketing Management 3. Marketing Information and Marketing Research 4. Marketing Channel and Marketing Functions 5. Grading, Standardization, Packaging 6. Consumer Behavior 7. Demand and Sales Forecasting 8. Pricing and Pricing Policies 9. Product and Product Planning 10. Promotion Mix and Sales Promotion 11. Sales Management and Salesmanship 12. Entrepreneurship 13. Selected Bibliography

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Specifications

Author	Lakshmi Dhar Hatai
Format	Hardback
Number of Chapters	12
Language	Simple and Lucid
Target Audience	Students, Academicians, Policymakers, Administrators, Economists, Researchers
Key Topics	Marketing Strategies, Buyer Behavior, Demand Forecasting, Pricing Policies, Sales Promotion
Publication Type	Educational Resource

Use cases

Category	agriculture > agriculture and farm consultants
Primary application	Wholesale, distribution, and international sourcing
Brand	nipa
Product type	Product

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Lead time	On request
Packaging	As per buyer requirement
Storage condition	As recommended by supplier
Origin	India
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Minimum order	1 Unit
Lead time	On request
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Frequently asked by buyers

Common questions B2B buyers ask before sourcing Agricultural Marketing Management (Hardback, Lakshmi Dhar Hatai). Answers compiled from verified sellers' commercial terms and platform data.

Q: What are the primary topics covered in the book?

A: The primary topics include marketing strategies, marketing research, buyer behavior, demand forecasting, pricing policies, product planning, and sales promotion techniques.

Q: Who is the target audience for this book?

A: The target audience includes students, academicians, policymakers, agricultural professionals, and anyone interested in improving agricultural marketing practices.

Q: How is the content structured in the book?

A: The book is divided into twelve chapters that follow a logical sequence, making complex concepts accessible and easy to understand.

Q: What practical applications does this book offer?

A: The book provides essential knowledge for establishing business enterprises, improving market infrastructure, and enhancing the overall efficiency of the agricultural marketing system.

Q: Is this book suitable for beginners in marketing?

A: Yes, written in simple language, this book is ideal for beginners as it emphasizes basic concepts and practical insights.

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